John Paczkowski

Recent Posts by John Paczkowski

WWDC 2009 Keynote LIVE: Zipcar, Pasco and Mr. Science!

mrsciencengmoco:) is followed by Pasco, an education app. Using the app and an accessory to collect data on balloon pressure. Forestall joins demoer on stage in full “Mr. Science” get-up. “When you connect sensors to the iPhone, the whole world becomes a laboratory.”

Next up: Zipcar and its new iPhone app. It tracks and locates zipcar locations in a particular locale and notifies users of availability. App not only allows users to reserve cars, but helps them locate them as well. Tap a horn icon on your iPhone and the car’s horn sounds off. Tap an unlock icon and the car unlocks.

Check out our WWDC 2009 Full-Coverage special feature for more Apple (AAPL) WWDC news.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer