John Paczkowski

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WWDC 2009 Keynote LIVE: Updated MacBook Pros, Snow Leopard, iPhone 3Gs With Video and Voice Control

iNotCEO Phil Schiller

What does Apple (AAPL) have in store for its army of third-party Mac OS X and iPhone developers at its Worldwide Developers Conference in San Francisco today?

An updated iPhone, or just Mac OS X Snow Leopard and iPhone 3.0?

Will the event’s keynote address feature a cameo appearance from iCEO Steve Jobs, who is preparing to return to Apple’s helm after a six-month medical leave? Or will iNotCEO Phil Schiller continue run the show as he did at MacWorld earlier this year?

  • The hall in Moscone West is filling quickly to the sounds of Radiohead. As with most Apple events, the media presence appears huge today. In fact, developers and media seem to be here in almost equal numbers. Lots of excitement. The “welcome to WWDC 2009, please silence your cell phones” announcement is actually met with applause. … Some brassy attendee just wandered in brandishing a new Palm Pre.
  • 10:01 and lights dim revealing a movie screen. Onscreen: John Hodgman as PC welcoming attendees to WWDC and encouraging developers to slow down iPhone App development. Increasingly frustrated Hodgeman finally fires off a raspberry. Replaced by Mac guy who welcomes everyone to WWDC. Phil Schiller takes the stage now. “Can’t you feel the love in this room?” 25 million active OS X users in the past two years, he says, talking up Leopard. Installed base has tripled in the past two years.
  • These are the best MacBooks we’ve ever made, says Schiller, noting the machine’s new unibody design. Schiller announces a new version of the 15-inch MacBook Pro. Like its 17-inch counterpart, the 15-inch features Apple’s new lithium-polymer battery. “Nicest display we’ve ever put in a notebook,” says Schiller. The machine also features a built-in SD slot geared towards photographers. It’s also the fastest notebook Apple has ever made. 3.06 GHZ. Nice. So happy I bought my new machine two months ago. Onward. Up to 500 GB hard drive. Starts at $1699. Apple is updating the new 17-inch and 13-inch MacBook Pro as well. Similar configurations. Both devices feature that same SD slot. Built-in backlit keyboard. 13-inch is tricked out with a new Firewire 800 port. 13-inch MacBook Pro starts at $1199. All three machines ship today. “This is the most affordable line-up we’ve ever had,” says Schiller.
  • Apple is also updating the MacBook air. Two new configurations starting at 1.8 GHZ. “Great hardware deserves great software,” says Schiller. And with that, he welcomes Bertrand Serlet to the stage to talk about OS X. Serlet immediately begins talking smack about Vista and Windows 7. “No end user should ever have to know about disc de-fragmentation,” he quips. Windows 7 is “fundamentally another version of Vista. “It’s the same old technology. … this is so very different from OS X …” Snow Leopard will feature a number of refinements. 90% of the OS has been tweaked, says Serlet. The Finder has been tweaked — not the UI, just the code beneath it. Expose has been built into the Dock. Installation is now 45 percent faster and, once you install it, you actually recover 6GB of disk space. Snow Leopard’s preview performance has also been enhanced.
  • Slick. The trackpad now feature Chinese character support. Users simply draw the characters with their fingers.
  • Moving on now to Safari 4 which is shipping today for Leopard, Tiger, AND Windows … Safari 4 offers unsurpassed speed for HTML and Javascript. It’s also Acid3 compliant. Safari 4 is 100 percent compliant as opposed to IE, which is 21 percent compliant. Safari 4 is also more crash-resistant and 40 percent faster than its predecessors.
  • Also featured in Snow Leopard, live previews of documents and movies — you can actually page through a document or view a movie directly from the dock. Dock Expose seems a very nice feature, allowing app-specific controls, zooming, and workflow across applications. Safari now offers full history search and full Spotlight text search of that history. Safari also monitors Top Sites and notifies a user when they’ve been updated.
  • And now on to Quicktime. It features a new UI with disappearing controls. Quicktime also features in-video timelines and the ability to perform basic edits and shares to YouTube, iTunes, etc.
  • Serlet talks about all the improvements in technology we’ve seen in computers of the past few years and how new software is necessary to properly take advantage of them. In order to do this, Snow Leopard will run all major applications in 64-bit mode. That will make it substantially faster. Also speeding things up will be Grand Central Dispatch (GCD), a new system-wide technology that manages threads across multi-cores (if I’m understanding this correctly). GCD will increase performance and responsiveness.
  • “We’ve decided to build Microsoft Exchange support into Snow Leopard,” says Serlet, to much applause. A quick demo of this new feature shows that set-up is extraordinarily easy. Corporate Exchange accounts are auto-discovered and searchable via Leopard technologies — regardless of whether a user has Microsoft Office installed on their local machine. iCal and Address Book offers integrated views of Exchange events and contacts and local events and contacts. The integration seems very slick and easy. It also supports Exchange’s location and availability features. Serlet points out that Microsoft charges for Exchange support, but Snow Leopard will provide it for free.
  • Price? Leopard arrived at market at $129. Snow Leopard will be just $29 for Leopard users. Massive applause. Developer preview available today. The OS will ship in September.
  • Scott Forstall takes the stage to talk about the iPhone. Developers have downloaded the SDK over a million times. “There are now over 50,000 apps in the App Store. “We have already sold more than 40 million iPhones and iPod Touches. On April 23rd we crossed the 1 billion apps sold line. That’s 1 billion apps in 9 months.”
  • A video featuring a variety of developers gushing about the App Store and the iPhone SDK. Game developers. Medical app developers. “What Apple’s done is made it so we can focus on what we do best and they take care of the rest.” “It’s hard to express how cool the new streaming technology is.” “This is going to be the dominant device, the dominant platform in healthcare.” Video concludes with a variety of end users announcing their favorite app to the camera.
  • So what’s next? iPhone OS 3.0, obviously. Its new features: cut, copy and paste, which works across apps and undo support via shake. Also, Landscape view and keyboard for all main applications — mail, messages, etc. MMS support has been added as well. But it’s carrier dependent. In the states, for example, AT&T won’t be supporting it until late summer (audience groans).
  • Moving on now to Spotlight search and iTunes. Spotlight search across the entire device and all apps. iTunes store on iPhone will soon over videos for purchase. Audiobooks, too. Support for iTunes U has also been added.
  • Tethering: Works on Mac or PC, Over USB or Bluetooth. Seemless. No need for additional software. This is also carrier dependent and … well, look at that. I don’t see an AT&T logo on the list of carriers supporting iPhone tethering. More groans from the audience as Forstall glosses right over this.
  • Safari for iPhone now boasts improved performance, HTTP audio and video streaming, auto-fill and HTML 5 support. Also support for 30+ languages.
  • Oh, this looks promising: “Find My iPhone.” Cut to video clip from 30 Rock episode in which Liz loses her iPhone. “Find My iPhone” is a feature of MobileMe, apparently. Lose your phone and log in to Mobile Me and the service will locate your phone for you. It will also allow you to force the device to play an audio alert so someone can locate it. And if you can’t? Remote wipe. Nice.
  • Moving on now to in-app purchases, peer-to-peer support, accessories, and push notifications — things we heard about at Apple’s previous iPhone 3.0 event. Forstall offering the same details and sales pitch. In fact, this portion of the presentation looks like it’s been repurposed from that event.
  • Forstall invites Gameloft to the stage to demo its new app for iPhone 3.0. Asphalt 5, a 3-D racing game. With media player access, users can access their iPod music via a “car stereo.” Developer describes Asphalt 5 as a console gaming experience. Doesn’t seem to quite live up to that description, but it’s still impressive.
  • Onstage now, Airstrip Technologies, a medical app developer. “Airstrip Critical Care. Wow. Realtime medical data delivered remotely to iPhone. Measurable, viewable with zoom, searchable.
  • Next up: TomTom for iPhone. Looks great, but likely difficult to drive and use at the same time. Enter: TomTom Car Kit. Uses iPhone 3.0′s accessory framework to offer a hands-free experience. Also keeps your phone charged.
  • Moving on to ngmoco:), which I believe also demoed at Apple’s iPhone 3.0 event. The company is showing off its newest game — Star Defense. It makes use of 3.0′s new in-app purchase feature. You can buy expansion packs from within the game itself. Game is launching today, but its 3.0 features won’t work until 3.0 goes live.
  • ngmoco:) is followed by Pasco, an education app. Using the app and an accessory to collect data on balloon pressure. Forestall joins demoer on stage in full “Mr. Science” get-up. “When you connect sensors to the iPhone, the whole world becomes a laboratory.”
  • Next up: Zipcar and its new iPhone app. It tracks and locates Zipcar locations in a particular locale and notifies users of availability. App not only allows users to reserve cars, but helps them locate them as well. Tap a horn icon on your iPhone and the car’s horn sounds off. Tap an unlock icon and the car unlocks.
  • A final demo from Line6 and Planet Waves features an guitar amplifier modeling app. Connectivity problems trouble the demo, but the software is impressive. Allows users to control effect, tuning and volume.
  • Forstall returns to the stage for some final words about iPhone 3.0. Free for iPhone owners. $9.95 for iPod Touch owners. Available worldwide June 17. GM seed available to developers today. And with that he hands the keynote back over to Schiller. Schiller talks up the iPhone 3G, noting that two thirds of all mobile browsing is now done from iPhones and iPod Touches. He pulls up a graph of various app stores and the number of apps available at each. Apple’s App Store far exceeds them all.
  • Schiller announces iPhone 3Gs. S is for speed. “This is a really fast iPhone.” Loads apps and Web sites very, very quickly. NYTimes.com loads more than 3x as fast. Schiller says its about 2x faster than the iPhone 3G. As expected, the device features a brand new 3 megapixel autofocus camera. Auto-focus. Auto-white balance. Auto-exposure. Tap-to-focus. Improved low-light sensitivity. Auto-macro. “The best thing about this camera is it also captures video.” 30 FPS VGA with audio. Auto-focus, etc. Quick demo of video shows that quality is impressive. Videos are stored alongside pix in the picture application. Edit and share videos with the tap of a finger. “And if my carrier supports it, I can even send these things via MMS,” Schiller quips in a poke at AT&T.
  • Also new in the 3Gs: Voice Control. Features a brand new UI that displays the commands you can use. Some examples: “Call John.” “Call 414.555.5555.” “Play Songs by The Who.” “Play more songs like this” (using Genius feature). Also on-board in the new device, a built-in digital compass that’s capable of orienting to the direction a user is heading.
  • Schiller rattling off new features. Improved security. Improved accessibility features. Improved battery life. 5 hours 3G talk time. 30 hours audio. “This is the fastest, most powerful iPhone yet,” says Schiller. Price? $199 for 16GB. $299 for 32GB. Both available in black and white. Apple will keep the current 8GB 3G on the market at $99. Lot’s of applause. That $99 3G is available TODAY. When will the 3Gs arrive at market? June 19 for initial launch and then a fast and massive roll-out to 80 countries.
  • Lights dim to view a new iPhone ad. Big selling point is clearly video. Schiller returns to the stage for the warp-up. Will there be a “one more thing?” Doesn’t look like it. Now thanking all the Apple teams involved in these new products. And … that’s all she wrote.

Check out our WWDC 2009 Full-Coverage special feature for more WWDC news.

Apple WWDC 2009 Keynote Photos

  • IMG_8438
  • IMG_8437
  • IMG_8436
  • IMG_8434
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  • Apple CEO Phil Schiller runs through pricing across the different models.
  • 3G pricing.
  • Apple CEO Phil Schiller runs through pricing and features.
  • CEO Phil Schiller describes enhancements to the iPhone 3Gs.
  • More features on display at WWDC.
  • CEO Paul Schiller recaps new features.
  • Voice control demo'd at WWDC.
  • Live demo of voice control, onstage at WWDC.
  • Paul Schiller, Apple CEO, demos new voice control feature.
  • Apple's iPhone dominates application marketplace.
  • Schiller talks up the iPhone 3G, noting that two thirds of all mobile browsing is now done from iPhones and iPod Touches.
  • iPhone dominates mobile browser usage.
  • Paul Schiller, Apple CEO, returns to the stage to talk up the iPhone.
  • Scott Forstall returns to the stage for some final words about iPhone 3.0. Free for iPhone owners. $9.95 for iPod Touch owners. Available worldwide June 17.
  • Software for guitar amplifier modeling app is impressive -- allows users to control effect, tuning and volume.
  • A final demo from Line6 and Planet Waves features an guitar amplifier modeling app.
  • Zipcar's app enables users to locate their cars: Tap a horn icon on your iPhone and the car’s horn sounds off. Tap an unlock icon and the car unlocks.
  • Zipcar's new iPhone app tracks and locates zipcar locations, and lists pricing and model info.
  • Zipcar's new iPhone app tracks zipcar locations for a particular locale, and notifies users of availability.
  • Apple's Scott Forestall returns to stage in full “Mr. Science” get-up. “When you connect sensors to the iPhone, the whole world becomes a laboratory.”
  • ngmoco:) shows off its newest game, Star Defense, which uses 3.0’s new in-app purchase feature. Game launches today, but its 3.0 features won’t work until 3.0 goes live.
  • TomTom Car Kit also keeps your phone charged.
  • TomTom Car Kit: uses iPhone 3.0’s accessory framework to offer a hands-free experience.
  • More iPhone features: in-app purchases, peer-to-peer support, accessories, and push notifications.
  • Airstrip Technologies, a medical app developer, offers realtime medical data delivered remotely to iPhone. Measurable and searchable.
  • And if you can't find your iPhone? The app features a remote wipe of all info.
  • The new "Find My iPhone" app.
  • Find My iPhone: Lose your phone and log in to Mobile Me, and the service will locate your phone for you.
  • Safari for iPhone now supports more than 30 languages, says Scott Forstall.
  • Safari for iPhone now boasts improved performance, HTTP audio and video streaming, auto-fill and HTML 5 support, says Apple SVP Scott Forstall.
  • Scott Forstall, Apple SVP talks through tethering: Works on Mac or PC, over USB or Bluetooth, with no need for additional software.
  • Seamless tethering: Works on Mac or PC, over USB or Bluetooth.
  • Spotlight search across the entire device and all apps.
  • Scott Forstall, Apple's SVP of iPhone Software, presents at WWDC.
  • Scott Forstall, SVP of iPhone Software, takes the stage.
  • 40 million sold -- iPhones and iPod touches.
  • Bertrand Serlet, Apple SVP of Software Engineering, gives preview of Snow Leopard.
  • Apple's Bertrand Serlet, SVP of Software Engineering, describes Snow Leopard features.
  • Bertrand Serlet, SVP of Software Engineering, announces Snow Leopard will be just $29 for Leopard users. Massive applause.
  • Bertrand Serlet, Apple's SVP of Software Engineering, talks about Snow Leopard.
  • Bertrand Serlet, Apple's SVP of Software Engineering, at WWDC.
  • Bertrand Serlet, Apple's SVP of Software Engineering, describes enhancements to mail.
  • Bertrand Serlet, SVP of Software Engineering, speaks about Apple partners.
  • Bertrand Serlet, Apple's SVP of Software Engineering, presents at WWDC.
  • Bertrand Serlet, Apple's SVP of Software Engineering, presents at WWDC.
  • Bertrand Serlet, Apple's SVP of Software Engineering, runs through new mail features.
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  • Bertrand Serlet, SVP of Software Engineering, at Apple's WWDC.
  • Bertrand Serlet, Apple's SVP of Software Engineering, speaks to memory enhancements.
  • Bertrand Serlet, Apple's SVP of Software Engineering, presents at WWDC.
  • Live from Apple's WWDC.
  • Running through features at WWDC.
  • Bertrand Serlet, SVP of Software Engineering at Apple.
  • Bertrand Serlet, Apple's SVP of Software Engineering, at WWDC.
  • Bertrand Serlet, Apple's SVP of Software Engineering, discusses Safari's lead vs. competitors.
  • Bertrand Serlet, Apple's SVP of Software Engineering, presents at WWDC.
  • Bertrand Serlet, Apple's SVP of Software Engineering, demos the Chinese character support.
  • Bertrand Serlet, Apple's SVP of Software Engineering, describes photo features.
  • Bertrand Serlet, Apple's SVP of Software Engineering, runs through new features.
  • Bertrand Serlet, Apple's SVP of Software Engineering, introduces Snow Leopard.
  • Bertrand Serlet, Apple's SVP of Software Engineering, critiques competitor Windows 7 as “fundamentally another version of Vista. It’s the same old technology."
  • CEO Paul Schiller kicks off Apple's WWDC.
  • CEO Paul Schiller describes Apple notebook features.
  • FireWire returns in the revised MacBook Pro 13-inch.
  • Features of the new 15-inch MacBook Pro.
  • Paul Schiller, CEO of Apple, announces pricing for new version of the 15-inch MacBook Pro.
  • Paul Schiller, CEO of Apple, announces new version of the 15-inch MacBook Pro.
  • Paul Schiller, CEO of Apple, announces new version of the 15-inch MacBook Pro.
  • Mac OS growth trend in active users, from WWDC.
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  • Welcome to WWDC 2009 in San Francisco.
  • John Hodgman as PC, welcoming attendees to WWDC and encouraging developers to slow down iPhone app development.
  • All Things Digital is well represented at WWDC: Walt Mossberg, Katie Boehret and John Paczkowski.
  • Live photo coverage of WWDC starts here.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus