QOTD

“BART’s excuse for ripping down the ad was that it was ‘too dark’ and not letting through enough light into the BART exit. However, we have pictures that show there was plenty of light coming through the ad (the ad is printed on a clear plastic material). We then submitted the following revised ad with a white background. A white ad would have let even more light through. However, it was rejected for having a solid white background (!). At the ad agency’s request, we then made the background completely transparent. After complying with all their requests to change the ad, we still haven’t been given a firm date on when the ad will be back up. Apple is a major BART advertiser (in the past they’ve plastered entire BART stations with iPod ads). Apple’s WWDC conference ends on Friday. It’s pretty obvious what’s going on here. I’m sure our ad will conveniently be back up after WWDC ends.”

— DoubleTwist co-founder Jon Lech Johansen on the mysterious disappearance of the “Cure for iPhone Envy” ad his company managed to have placed outside Apple’s San Francisco store