More Ways to Sell Out of Your Startup Stock

Startup executives and employees haven’t had it easy cashing out of their private company stock since the IPO and M&A markets, which typically provide “liquidity” and a route to riches, have been relatively moribund in recent years. Spotting an opportunity, several companies have sprung up in recent months to try and provide startups with new avenues to liquidity.

Next week, another of these companies, SharesPost, plans to announce their new service, say people briefed on the matter. The Los Angeles-area based company, headed by CEO Greg Brogger, will unveil an online platform where people can list their private company shares for sale and get bids for the stock.

SharesPost is positioned as a kind of Craigslist for private company stock, connecting sellers and buyers in an online classified ads-like model, say people briefed on the matter.

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