Online Ads: June Results Look Disappointing, Analyst Says
The rebound of the online advertising sector appears to be temporarily delayed.
JMP Securities analyst Sameet Sinha writes in a research note that “after a strong March, a solid April and an in-line May,” there had been talks of an online ad turnaround. But he contends momentum has faded in June. “Budgets have declined as advertisers are not feeling as chipper anymore,” he writes. “Travel and finance continue to be weak, while retail is exhibiting mixed trends.”