So That’s What $100 Million Gets You: Microsoft’s Bing Grabbing More Search Share–For Now

If this keeps up, I may have to modify my trustworthy “TV ads can’t buy you search share” axiom. Apparently, Microsoft’s gazillion-dollar campaign for Bing is working, at least in the short term: comScore says Microsoft continues to grab search share from Google (GOOG).

This is the second consecutive week that Bing has posted a boost in search share.

Note: These metrics aren’t the same ones comScore (SCOR) uses for its much-followed monthly search share reports–last month’s show Google still pulling ahead of both Yahoo (YHOO) and Microsoft (MSFT)–but they should be meaningful in a directional sense. Long term? That’s a different question altogether.

Here are the numbers (click to enlarge):