Peter Kafka

Recent Posts by Peter Kafka

So That’s What $100 Million Gets You: Microsoft’s Bing Grabbing More Search Share–For Now

bing-ad

If this keeps up, I may have to modify my trustworthy “TV ads can’t buy you search share” axiom. Apparently, Microsoft’s gazillion-dollar campaign for Bing is working, at least in the short term: comScore says Microsoft continues to grab search share from Google (GOOG).

This is the second consecutive week that Bing has posted a boost in search share.

Note: These metrics aren’t the same ones comScore (SCOR) uses for its much-followed monthly search share reports–last month’s show Google still pulling ahead of both Yahoo (YHOO) and Microsoft (MSFT)–but they should be meaningful in a directional sense. Long term? That’s a different question altogether.

Here are the numbers (click to enlarge):

comscore-bing


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik