Dell Challenges Apple's Greenness

Apple is now calling its MacBook laptops “the world’s greenest lineup of notebooks” instead of “the world’s greenest family of notebooks” in response to a recommendation by the Better Business Bureau’s advertising division.

The division came to the recommendation after rival computer maker Dell (DELL) challenged Apple’s (AAPL) MacBook marketing, which refers, among other things, to the devices’ energy usage, packaging and recyclable components.

Dell’s complaints, according to a report published by the Bureau’s National Advertising Division, include Apple’s reference to its gold ratings by the Electronic Product Environmental Assessment Tool, or EPEAT — ratings Dell said it and other PC makers have also received.

It also pointed out four “pillars” in Apple’s MacBook ads — recyclability, reduced packaging, less toxic materials and increased energy efficiency — and claimed that “Apple must, but does not, establish superiority over all of its competitors in all four pillars to support its broad superiority claim…many competing laptops offer the same characteristics it cites as the basis of superiority (e.g., recyclability).”

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »