In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo. The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.
How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich’s likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook? Muchety-much! But, so far I have come up peanuts in grabbing an early copy of the work of “fact”-ion–titled “The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal”–which is set to come out July 14, along with a movie later. Facebook is not pleased, of course, and will likely be challenging Mezrich’s work as specious dreck, but here’s my own list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair facts that should be in the book.
Comcast was mum about other cable networks it has persuaded to join its “OnDemand Online” program, which will offer TV shows over the Web to its customers. But word is getting out anyway. The people who bring you Food Network and AMC, for instance, have signed on.
In a move that many in the Silicon Valley chattering classes were certainly wondering about, former Yahoo exec Jeff Weiner has been named CEO of LinkedIn, the largest social network focused on professionals. Weiner, 39, who has been the president of the Mountain View, Calif.-based company since late last year, will also join the board of directors. Current CEO, Chairman and founder Reid Hoffman will become executive chairman and will continue to work on a daily basis at LinkedIn. He said the move was not part of preparations for an initial public offering but because Weiner had already been handling the duties of CEO for some time.