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Exclusive: Yahoo Working on Major Brand Overhaul (Pretty Please, No More Yodeling!)
In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo. The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.
New Mac Laptops Use Batteries Sealed for Power
More electronic products are being designed with their rechargeable batteries sealed inside. Walt Mossberg tests two new Apple laptops with higher-capacity, sealed-in batteries.
BoomTown's Top 10 List of Fact-Challenged Revelations That Should Be in the Facebook Tell-All Book
How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich’s likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook? Muchety-much! But, so far I have come up peanuts in grabbing an early copy of the work of “fact”-ion–titled “The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal”–which is set to come out July 14, along with a movie later. Facebook is not pleased, of course, and will likely be challenging Mezrich’s work as specious dreck, but here’s my own list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair facts that should be in the book.
Scripps, Rainbow Join the Authentication Bandwagon
Comcast was mum about other cable networks it has persuaded to join its “OnDemand Online” program, which will offer TV shows over the Web to its customers. But word is getting out anyway. The people who bring you Food Network and AMC, for instance, have signed on.
Palm: The Turnaround Story of the Year
A quick but noteworthy follow-up to my earlier post about the incredible gain in market cap Palm made in the last year. Palm’s valuation is actually higher than the $1.95 billion I quoted earlier. Quite a bit higher, it turns out.
Voices
Google Unveils AdSense For iPhone, Android Apps
Google today announced AdSense for Mobile Applications, a service that allows developers to display text and image ads in applications for the Apple iPhone and Google Android operating systems.
Nokia President and CEO Olli-Pekka Kallasvuo: The Full D7 Session
As President and CEO of Nokia, Olli-Pekka Kallasvuo runs the world’s largest mobile phone maker, a hard won and enviable position. But new rivals like Apple and Research in Motion are gaining market share with innovative touchscreens and apps, features that Nokia has been late to the smartphone party with. Kallasvuo talks about all this and more in an interview with Walt Mossberg at the seventh D: All Things Digital conference.
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‘Twitterature’ to Hit the Bookstores
Do you hear that? It’s the sound of Shakespeare, rolling over in his grave. That’s because Penguin Classics is publishing a Cliff’s Notes-style book about literature by two University of Chicago freshmen in which they summarize the great literary works–writing entirely in tweets.
