Kara Swisher

Recent Posts by Kara Swisher

Bing Marketing Dollars at Work: Farewell, Michael Jackson

Where is Microsoft (MSFT) spending its $100 million in marketing for its new Bing search service?

Well, here’s a photo that was forwarded to me showing an advertisement on top of a taxi in Manhattan of a goodbye message from Bing, as well as GE (GE) entertainment unit NBC, to the late pop legend, Michael Jackson.

It was a joint effort from Bing and NBC, said a Microsoft source. The software giant and NBC have a strong partnership surrounding the launch the search service.

Done by Show Media, which specializes in this form of advertising, the text–with a picture from Jackson’s “Thriller” album–reads: “We will miss you Michael.”

Presumably, enough of a condolence to get fans to search about him on Bing–instead of on Google (GOOG) or Yahoo (YHOO)–and get news updates from NBC’s many media outlets.

Jackson’s sudden death last week caused a massive surge of activity all over the Web, including at search engines.

Here’s the taxi-topper image (click on it to make it larger):


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work