CVC: Network DVR Gives Cable Edge Over Satellite
With a victory at the Supreme Court on the issue of network DVR, the next question for Cablevision (CVC) is going to be how to proceed with rolling out service. And the answer is, they are going to move carefully in an effort not to step on the toes of advertisers.
The issue is this: network DVR, or remote-storage DVR, has the potential to significantly increase the number of consumers who record programs for later viewing. That heightens the worries of the content providers about ad skipping. And it certainly is not Cablevision’s intent to alienate its advertisers. On the other hand, neither is the company likely to want to risk irritating consumers by crippling the service by simply preventing fast-forwarding through ads.