iPhone 3GS–The S Is for "Shortage"

The iPhone 3GS has been on the market just 10 days now, and already a growing number of Apple (AAPL) stores around the country are running short of the device. It seems that demand for the 3GS, which topped one million units sold its first weekend at market, has exceeded even the company’s presumably aggressive targets.

At the time of this writing, Apple’s iPhone availability widget (pictured) is showing shortages of various iPhones at Apple stores across the United States. The device is completely sold out in states like Alabama, Delaware and Kentucky, where Apple (AAPL) has a limited retail presence. In others, its availability varies, though there seems to be higher demand for black phones than white.

An impressive performance, particularly at a time when consumers are inclined to be more frugal than usual.