But that will make your eyes glaze over. Here’s the short version:
- Facebook is simplifying the privacy setting controls it offers users. So if you want your pals to see your keg stand from Saturday night, but don’t want your parents to be privy, you should be able to do that more effectively. The company is experimenting with different ways to present the controls.
- Facebook also wants to encourage people to use the “everyone” setting, which right now just means “every Facebook user.” But the company is going to eventually change that setting to mean “everyone on the Web”–meaning that Google (GOOG) users, marketers, whoever, will be able to find that stuff, too.
- Facebook wants to expand the amount of data its users share with the world because the company thinks that the more exposure data get, the more valuable the data become. But it is doing its best to tamp down complaints from users who accidentally end up exposing kid photos or bachelor party snapshots or whatever. Hence the new, improved privacy controls, which are being rolled out before “everyone” really means “everyone.”
I know, I know. That short version wasn’t that short. But you’re going to hear plenty more about this in the coming weeks. Consider this a first chapter.