Susquehanna: Microsoft Bing Success Unclear

Susquehanna Financial Group analyst Marriane Wolk has scoured the Internet for intelligence on Microsoft’s (MSFT) new search engine Bing, and come up with the conclusion that the appeal of the new service, and its staying power, is uncertain. “The long term verdict for Bing and its ability to drive sustainable share gains (post Microsoft’s ~$100 million advertising spree) is still a long way from being determined,” she writes. Wolk quotes market share data from StatCounter showing that Bing has gained half a percentage point of share in Internet search since it appeared. She also found 13,000 news articles on Google news since the service came out.

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