Microsoft “Laptop Hunters” Campaign Having No Effect Whatsoever on 13-inch MacBook Pro Sales
Looks like Apple may have another hit on its hands with the 13-inch MacBook Pro. The company is reportedly having a hard time keeping the machine in stock as it heads into the back-to-school buying season. And for good reason: It’s a significant upgrade at a lower price. Starting at $1,199, the MacBook Pro is $100 less than the original aluminum MacBook it replaces.
In a message to clients Tuesday, Piper Jaffray analyst Gene Munster noted that Apple’s online store is currently showing 7 to 10 day lead times for its new lower-priced 13-inch MacBook Pros, and a number of the company’s retail stores are reporting dwindling supplies. “Our records show that Apple has never had a 7-10 day delay on its most popular 13-inch model, with the most recent significant delay being 5-7 days over 2 years ago,” Munster wrote. “We see this as a sign that demand is outpacing the company’s build expectations, and it may take several weeks to reach supply-demand equilibrium. In addition to delays at its online store, Apple retail stores are experiencing shortages in some 13-inch MacBook Pro models. Of the 10 Apple stores we contacted, 7 are short of at least one 13-inch MacBook Pro model.”
That being the case, Munster said he’s increasingly confident Apple (AAPL) will report sales of 2.2 million Macs for the June quarter. Not quite as high as the nearly 2.5 million Macs the company sold during the same period a year ago, but impressive nonetheless. We are still, after all, in a deep recession. Who said Macs are too pricey?