Questions for Luke Hohmann on 'Serious' Games

Videogames often get criticized as a waste of time, but tech companies are using them to solve complex business problems. So-called “serious” games can help businesses understand what their customers need, spark ideas and make key product decisions.

One company developing them is Enthiosys, a product consulting firm based in Mountain View, Calif. Its founder and chief executive, Luke Hohmann, recently led a workshop in Chicago for intellectual-property strategists from Microsoft (MSFT), General Electric (GE), AT&T (T), Accenture (ACN) and other companies.

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »