Evian's Dancing Babies Ad Makes a Splash

eviandancingbaby_d_20090709174305It’s hard to ignore dancing babies.

That’s at least part of the thinking behind Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called “Live Young,” broke last week and has gotten more than 2.8 million views on YouTube in the U.S., and another 2.3 million internationally.

“Live Young” begins with a baby tapping one roller-skate-clad foot and playing a version of Sugar Hill Gang’s “Rapper’s Delight” (remixed by hip-hop producer Dan the Automator) on an old-school boombox.

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