Netflix: More Takeover Chatter; Amazon? Microsoft?

The takeover-rumor driven rally in Netflix (NFLX) shares has continued today, as investors debate the potential for an acquisition of the company by Amazon (AMZN)–or Microsoft (MSFT).

The focus of yesterday’s rumors was on a potential bid from Amazon, but a number of commentators have shot down that idea.

Cowen analyst Jim Friedland wrote in a research note late yesterday that an acquisition of Netflix by Amazon is unlikely.

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