Peter Kafka

Recent Posts by Peter Kafka

Another Bing Boost: ComScore Says Microsoft Search Share Up in June

We’ve seen multiple studies showing a boost for Microsoft’s (MSFT) search share since it launched Bing a month ago, and now comScore weighs in and says the same thing. Comscore (SCOR) is the standard when it comes to this stuff, so it will be interesting to see how Wall Street digests the news.

My gut: Not a needle mover.

The summary for June: Google (GOOG) is flat, and so is IAC’s (IACI) Ask and Time Warner’s (TWX) AOL. And Yahoo (YHOO) is down. Microsoft’s increase of 0.4 percent, to 8.4 percent, looks to have come at the expense of Yahoo, which dropped from 20.1 percent to 19.6 percent.

Yesterday, JP Morgan’s Imran Khan (who supplied us with these data today) predicted that Bing would eventually boost Microsoft by two percent, at the expense of AOL and Ask (click charts to enlarge):

jpm-search-share

jpm-search-volume


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