Cybercrime Tactics Fit for an MBA Program

Online scam artists are borrowing customer-acquisition and partnership strategies from legitimate marketers, a Cisco (CSCO) security executive says.

In conjunction with the company’s midyear security report, Patrick Peterson, Cisco’s chief security researcher, said in a Webcast that the increasing sophistication of the cyber criminal is one of the biggest threats security experts face.

“A lot of these things you would learn if you went to Harvard Business School,” he said. “The criminals that we study make money, and they’re successful in their markets. And they’re applying those same lessons, those same cyber-MBA lessons to what they’re doing. It makes them, again, a much more virulent enemy.”

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