Peter Kafka

Recent Posts by Peter Kafka

Good Enough for Nikki Finke, Good Enough for Celebrity Editrix Bonnie Fuller: Mail.com Lands Another High-Profile Hire

bio_pic_bonnie2Want a media job? Dust off your resume, highlight your experience covering entertainment and Hollywood, and then give Jay Penske a call. The owner of Mail.com Media Corp. continues to make high-profile hires for his burgeoning Web publishing business. The latest: Celebrity editrix Bonnie Fuller.

Fuller will take over Penske’s Hollwood Life site, which Penske says will become “a vibrant, interactive digital destination for entertainment news and style-minded women, ages 18-35.”

That makes some sense. Fuller made her bones at women’s magazines like Cosmopolitan and Glamour, and her reputation by reinventing Jann Wenner’s US Weekly and turning that title into a cash cow. She had a less successful run as editorial director at tabloid publisher American Media, and for the past year has been in a holding pattern.

Bonnie Fuller is one of a series of hires Penske has made since acquiring Mail.com, a white-label mail provider, and raising $35 million last year. His most promient get to date: Luring Hollywood power blogger Nikki Finke to the fold, purportedly for a truckload of money (though I’m pretty sure it’s just a minivan).


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik