Peter Kafka

Recent Posts by Peter Kafka

Good Enough for Nikki Finke, Good Enough for Celebrity Editrix Bonnie Fuller: Mail.com Lands Another High-Profile Hire

bio_pic_bonnie2Want a media job? Dust off your resume, highlight your experience covering entertainment and Hollywood, and then give Jay Penske a call. The owner of Mail.com Media Corp. continues to make high-profile hires for his burgeoning Web publishing business. The latest: Celebrity editrix Bonnie Fuller.

Fuller will take over Penske’s Hollwood Life site, which Penske says will become “a vibrant, interactive digital destination for entertainment news and style-minded women, ages 18-35.”

That makes some sense. Fuller made her bones at women’s magazines like Cosmopolitan and Glamour, and her reputation by reinventing Jann Wenner’s US Weekly and turning that title into a cash cow. She had a less successful run as editorial director at tabloid publisher American Media, and for the past year has been in a holding pattern.

Bonnie Fuller is one of a series of hires Penske has made since acquiring Mail.com, a white-label mail provider, and raising $35 million last year. His most promient get to date: Luring Hollywood power blogger Nikki Finke to the fold, purportedly for a truckload of money (though I’m pretty sure it’s just a minivan).


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald