John Paczkowski

Recent Posts by John Paczkowski

QOTD

“Two weeks ago we got a call from the Apple legal department saying, hey–this is a true story–saying, ‘Hey, you need to stop running those ads, we lowered our prices.’ They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. I did cartwheels down the hallway.”

Microsoft COO Kevin Turner recalls a recent chat he had with Apple legal about Microsoft’s “Laptop Hunters” ads


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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy