Kara Swisher

Recent Posts by Kara Swisher

The New Twitter Homepage Is, as Reported, Search-alicious!


BoomTown reported last week that Twitter was planning on debuting a new homepage this week.

And presto–it’s up!

You can see the new page above (click on the image to make it larger), which is heavy on search, as well as topic trends.

I am not sure this makes the site a “Google-killer,” as some have predicted, with Twitter dominating real-time search.

But the blue is a very pretty shade, although I still want the microblogging service to 86 that annoying Twitter bird (alert PETA stat!).

In an interview with BoomTown last week, Twitter co-founder Biz Stone said the homepage was rejiggered “to better show who we are.”

Stone said the old welcome page was essentially confusing to the masses of people who came to the innovative start-up, made aware of the microblogging service by the massive media hype it has received over the last year.

“You can try it out without having to sign up, so you can get an idea of what Twitter is before you use it,” said Stone last week. “We need to do a better job of explaining ourselves to people who hear about us and then have no idea what do to.”

Stone was right, as you can see from the image of the old homepage below (click on the image to make it larger).


Stone also said in the interview that the goal is to make the page as lively as Twitter is.

“We have to turn a lot of awareness into engagement,” said Stone. “Our front page is not reflective of that right now.”

Now, it presumably is, bird by irksome bird.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik