Complete Coverage: Yahoo-Microsoft Deal

July 29, 2009 at 8:13 am PT

After months of speculation, interviews and statements to the contrary, Microsoft and Yahoo have finally reached a deal. Details of the story are still emerging, so for your reading convenience, BoomTown’s full coverage is below:

Complete Coverage

Analysts to Yahoo CEO: Where are Those “Boatloads of Money” You Were Talking About?

Yahoo Gag Reel

WWGD: What Will Google Do, Now That There Is Finally a MicroHoo?

Liveblogging the Yahoo-Microsoft Search Deal Conference Call: The Carol and Steve Show Debuts!

Yahoo Investors on Microsoft Deal: Do Not Want

Yahoo CEO Carol Bartz’s Letter About the YaSoft Deal

MicroHoo Deal Finally Official in a 10-Year Landmark Partnership (Plus the Full Press Release)

Yahoo To Get 110 Percent of Search Revenue in First Two Years of Deal With Microsoft

Before Yahoo-Microsoft Deal Terms Are Unveiled, Let’s Go to the Videotape From the Last One

Microsoft-Yahoo Deal Struck–Will Be Announced Within Next 24 Hours

Tagged with: advertising, All Things Digital, BoomTown, Carol Bartz, Facebook, Google, Kara Swisher, Microhoo, Microsoft, search, Yahoo

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http://marshalsandler.com/ marshal sandler

Excellent Article but i still feel Bing Lijit Google Ice Rocket have all found their Niches’s Google never reacts quickly they seem to take a scientific cautious approach to change and have done a great job of Branding !
shanmuha rajan

“While Yahoo has always had decent traffic volume, their PPC tools have been sub-par. A clunky interface combined with the lack of an offline editor have resulted in a huge barrier to entry for those wanting to do PPC with Yahoo,” said Melissa Mackey, online marketing manager at Fluency Media. “On the other hand, Microsoft’s PPC tools are extremely robust – more so than even Google’s in many ways. However, the lack of traffic volume has historically meant that relatively few advertisers choose to bother with adCenter.”