Russell Adams, Staff Writer, The Wall Street Journal

Washington Post Revamps Mobile Strategy

July 29, 2009 at 11:13 am PT

The Washington Post (WPO) on Wednesday is unveiling a new mobile version of its Web site as it seeks to catch up to the competition in the mobile arena and exploit a rare area of promise for newspapers.

For the Post, the mobile launch reflects a broader strategy by the paper to magnify its focus on Washington. Like a lot of major metro papers, the Post was able to be more ambitious and comprehensive in its coverage of news when it enjoyed a virtual monopoly on local advertising.

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Tagged with: advertising, digital, Digits, frontpage, Internet, mobile site, newspaper, Russell Adams, The Wall Street Journal, Washington Post, Web site

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