MicroHoo: Time to Begin the Hard-Sell [Talking Points Docs]
Speaking at Microsoft’s Financial Analyst Meeting this morning in Redmond, Microsoft CEO Steve Ballmer expressed surprised at the poor reception given the company’s new search advertising partnership with Yahoo by Yahoo investors.
“This is the one that stuns me, that people haven’t figured it out,” Ballmer said of investor response to the “boatloads of value” the deal will supposedly bring to Yahoo. “It’s sort of, like, unbelievable.”
As Kara quipped earlier this morning, “Believe it, Steve, especially since everyone thinks Microsoft pulled a fast one on Yahoo.”
And so, to convince them otherwise, Microsoft (MSFT) and Yahoo (YHOO) have fired up the “Choice. Value. Innovation.” propaganda machine to reassure us all that this is exactly what the their partnership will bring. Below, the first broadsides to issue from that machine, which Microsoft has confirmed are authentic: What Experts are Saying About the Microsoft-Yahoo! Deal and The Yahoo!-Microsoft Search Deal: Benefits to Consumers, Customers and the Internet.
The Yahoo_-Microsoft Search Deal – Benefits to Consumers_ Customers and the Internet
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