Sony Celebrates 30th Anniversary of Walkman With Lousy Earnings

July 30, 2009 at 5:24 am PT

walkmantps-l2 More bad news from Sony. This morning the electronics giant posted its second straight quarterly loss and reiterated its forecast for another year of red ink.

Sony’s net loss in the quarter was 37.1 billion yen ($390 million), a brutal change from the 35 billion yen profit in the year-ago period. Still, it was smaller than the 109.6 billion yen loss analysts polled by Thomson Reuters had been expecting. That said, all three of Sony’s core electronics divisions registered losses for the quarter.

Not a good sign. Because while the company’s smaller-than-expected loss proves its cost-cutting measures have been effective, it also shows that Sony (SNE) must do more than just slash jobs and suppliers if it ever hopes to regain its position in the market. For while cost-cutting might improve Sony’s bottom line, it’s not going to make the company competitive against Samsung, Nintendo and Apple (AAPL), who’ve usurped its position in TVs, gaming consoles and media players, respectively. What Sony needs most is not more cost-cutting; it’s a new gotta-have-it product.

Seriously. It’s been, what, 30 years since the debut of the Walkman?

Tagged with: Apple, cost-cutting, digital, electronics, financial, forecast, gaming console, hardware, innovation, jobs, John Paczkowski, loss, media players, net loss, Nintendo, profit, Samsung, SNE, Sony, suppliers, television, Thomson Reuters, TV, Walkman, yen

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http://edotsindia.blogspot.com shanmuha rajan

Sony has to ‘Think out of box’ and come up with a new product like ‘ipod’ or ‘iphone’ to survive in this techno world !