Apple Alumni Association of Palm, Inc. Announces New Member

August 5, 2009 at 8:47 am PT

apple_palm_logo Palm has added another Apple alum to its employee roster.

Jeff Zwerner, who did stints at Apple as both senior art director and creative director for packaging, has signed on at Palm (PALM) as senior vice president of brand design.

Zwerner joins Palm Chairman and CEO Jon Rubinstein, formerly Apple’s senior vice president of hardware engineering; Senior VP of Product Development Mike Bell, former SVP of product development at Apple (AAPL); VP of Public Relations Lynn Fox, who once headed up Mac PR for the Cupertino, Calif., company; and board member Fred Anderson, who served as Apple’s CFO from 1996 to 2004.

Quite a collection. And it doesn’t include rank-and-file employees who’ve train-hopped from Cupertino to Sunnyvale. Seems Palm’s makeover isn’t so much a reinvention as a reimagining of the company as a sort of paint-by-numbers version of Apple.

Tagged with: Apple, arrivals departures feature, brand design, creative director, Cupertino, digital, Fred Anderson, Industry Moves, innovation, Jeff Zwerner, John Paczkowski, Jon Rubinstein, Lynn Fox, Mac, Mike Bell, Palm, PR, Sunnyvale

comments so far. Add yours.

Lee Meyer

“Seems Palm’s makeover isn’t so much a reinvention of the company but a reimagining of it as a sort of paint-by-numbers version of Apple.”
There you go again J, the paint-by-numbers analogy isn’t kind to the Palm folks at all. And, the last time I checked, the iPhone is a single tasking platform. Not unlike some of the journalists who seem to blindly praise the Apple-ites who can do no wrong. The Pre, unlike the iPhone, runs on the WebOS operating system and can perform several applications at the same time. Please explain who drew up the design for this so the Palm “heroes” could paint the Pre. If you ask me, I see an ex-apple team who has enough collective knowledge, if not wisdom, to grasp the initiative from Apple, who is now in the “Palm” of their hands. Otherwise, a great article for wise investors who see the gathering storm that Apple will have to deal with for the next several years if they don’t make some quick direction decisions. The apple may be in the peeler and it won’t take much of an art director to paint that image.
David Owens

They could do worse. For example, hire somebody from Microsoft.
Or Motorola.
Bob Chaney

Or, AllThingsD… :-)
http://digitaldaily.allthingsd.com John Paczkowski

I would make their user manuals sing, Bob. SING.
staffing1

Great List!
http://www.staffingpower.com