Kara Swisher

Recent Posts by Kara Swisher

Content Is King–of Rock? Demand Media's Big-Haired Video Wants You to "Join the Band."


Well, this unusual video by Demand Media is certainly a unique effort to get freelancers to consider doing work for its Demand Studios.

In it, staffers at the Santa Monica, Calif.-based network of social networking sites and apps maker went full Van Halen–with a celebrity assist by a leather-clad Brooke Burke, who co-runs the Modern Mom site on Demand.

Said Demand in its explanation for its MTV moment:

“Brooke Burke and Demand Studios want you to ‘Join The Band’ today! At Demand Studios we enable talented freelancers to create valuable content, reach an audience of millions and earn money. We have produced more than 500,000 articles and videos and are one of the largest producers of Internet-ready video on the Web today.

Meet the team behind one of the biggest content studios in the world, Demand Studios. Not only do we produce tens of thousands of high-quality articles and videos every month, we know how to rock ‘n’ roll.”

Indeed, as you will see in a very funny and innovative video below:

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald