Kara Swisher

Recent Posts by Kara Swisher

From the Department of I Can Hardly Wait: A Sneak Peek of the New Microsoft Store

Today, Microsoft (MSFT) tweeted a photo of the wall in front of one of its upcoming retail stores, either in Scottsdale, Ariz., or Mission Viejo, Calif.

You can see it below, as well as the Twitter post, although it is not clear which location it is.

Frankly, those mall potted plants could be just about anywhere–I am guessing some Foot Locker is right around the corner and an Outback Steakhouse is not far either.

This does not bode well if the software giant is hoping to one-up the sleek and hip Apple (AAPL) store vibe.

In fact, that’s where BoomTown is off to now, to nab an early place in line for an iTablet.

(Click on the images to make them larger.)

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(By the way, Microsoft made one failed foray into retail many years ago in San Francisco, which you can read about here.)


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When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post