Kara Swisher

Recent Posts by Kara Swisher

Microsoft's Vision of the Future–and the Inevitable Spoof


One of my favorite “world-of-the-future” videos recently has been one done by Microsoft Office Labs, because it does not seem ridiculously fanciful or impossible to imagine actually happening sooner than much later.

Part of an “Envisioning” series, the “Productivity Future Vision” video below sketches out a world of smartphones, touchscreens everywhere and a whole lot of innovative interacting.

The look is sleek and smooth–which is unusual for Microsoft (MSFT)–with a bit of “Harry Potter” whimsy, and all without falling into the trap of a lot of such imaginings and making the way we live someday seem like “The Jetsons.”

But, of course, the folks at IGN.com’s Sarcastic Gamer managed to find the perfect way to poke fun at the video from the software giant in a spoof that hit the target deftly.

Watch each and enjoy:

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work