Rumor Revived: Should Disney Buy Electronic Arts?

Last November, the Wall Street Journal ran a Heard on the Street column that proposed that Disney (DIS) ought to buy Electronic Arts (ERTS). The following month, they revisited the idea.

This morning, Janney Montgomery Scott analyst Tony Wible dusted off the concept in a report in which he launched coverage of Disney with a Buy rating. The logic isn’t that hard to figure out. Disney owns ESPN, the television, radio and Web sports programming juggernaut. Electronic Arts is a huge player in sports video games with its EA Sports line, including the Madden football franchise, Tiger Woods golf games and FIFA soccer games, among many others.

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