Health Insurers Eye Social Networking

Lots of companies are starting to track social-networking tools like Twitter and Facebook to keep an eye on negative comments, put out their own happier spin and interact with consumers.

But in the health-care business, there are some special challenges because of privacy concerns–notably the federal Health Insurance Portability and Accountability Act, aka HIPAA. Insurers, hospitals and other entities can’t say much publicly about what they’ve done for patients.

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