Smartphone Apps Fuel Business
Between documenting expenses and processing credit cards from just about anywhere in the U.S., smartphone applications have changed the way many small businesses operate. Now, more firms are turning to these apps to enhance the way customers interact with their products and services–and even boost their bottom lines.
“People nowadays want everything to be at their fingertips, and if companies are not finding ways to provide these tools [they] will soon see drop-off from their customers,” says Jennifer Shaheen, a small business technology consultant in White Plains, N.Y.
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