LendingTree Suit Claims Google Is Getting Into Mortgages

A suit filed on Tuesday by online mortgage company LendingTree relies on a provocative premise: Google (GOOG) is getting into the loan aggregation business.

The suit, filed in a Charlotte federal court, is against a company called Mortech, which provides a technology that LendingTree uses to automate lender offer pricing. LendingTree says it has an exclusive contract with Mortech, but it recently discovered that the company was also working with Google–which LendingTree claims plans to launch a loan aggregation service in late August or early September.

Google declined to comment on the suit. As for its plans in the mortgage business, a spokesman said, “we are currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S.”

Read the rest of this post on the original site


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »