Serial Entrepreneur Al Warms Debuts Appolicious, Hoping iPhone Apps Fans Will Find It Delicious

Longtime Internet entrepreneur Al Warms paid a visit to BoomTown HQ today to show off a new company he has founded called Appolicious.

That is the unusual name Warms–who sold his Participate Media, along with its BuzzTracker content aggregator, to Yahoo in late 2007–has given to a start-up aimed at encouraging discovery and social networking in the Apple (AAPL) iPhone mobile apps market.

Warms left Yahoo (YHOO) last fall and started Appolicious in May of this year with about $500,000 in seed funding.

The site is kind of a combination of Twitter, Facebook and Yahoo, with some Yelp sprinkled in, but devoted solely to organizing and making sense of the app galaxy in the universe of smart phones.

Right now, the innovative site just focuses on iPhone apps–are there any others?–but Warms said he will soon include other mobile platforms, such as the BlackBerry from Research in Motion (RIMM).

Using premium content, recommendations of friends and also people like you–as well as a variety of lists, feeds, popularity rankings, images and videos–the idea is to do what the iTunes store does not.

Namely, make sense of the plenitude of apps out there, most of which are on the iPhone.

To make that happen, users of the service also can list all the iPhone apps they have in an App Library so others can see if they too own the iFart app (message to self: Hide that app deep in the library).

Warms hopes to make money on the site from advertising, including focusing on attracting brands that want to be in front of apps consumers.

Here is a video interview I did with Warms, where we discuss all this and more:

And, here are three screenshots of the site below (click on the images to make them larger):