SharesPost Ramps Up

The race to become a top marketplace for private-company shares is heating up.

SharesPost, an online marketplace for private stock that launched in June, said it will collaborate with Chicago-based financial firm Advanced Equities Financial so that buyers and sellers of private stock can have access to Advanced Equities’ crew of brokers. SharesPost, Santa Monica, Calif., has been working to connect buyers and sellers of private company stock through its online platform. Having access to brokers helps reduce the amount of work that buyers and sellers of those assets have to do to find one another and work out a price for a transaction since a broker can take those duties on, says SharesPost CEO Greg Brogger.

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