John Paczkowski

Recent Posts by John Paczkowski

And Lo, Jobs Appeared and Said "No, This Is the Best iPod Ever," and It Was, and There Was Much Rejoicing

stevusWhen Steve Jobs described the iPhone at D5 as “the best iPod we’ve ever made,” he set the bar high for future iterations of the iconic device.

Now, in the run-up to tomorrow’s invitation-only Apple event, the question is: Will Apple (AAPL) reach the bar? And with what? The answer, if the latest rumors prove true, depends on your feelings about iPods with cameras. Because according to reports, when Apple refreshes its iPod touch and iPod nano players, both will feature cameras–the nano’s for still images, the touch’s for photos and video.

We may also see a new price point for entry-level touch models, one intended to undermine Microsoft’s (MSFT) forthcoming multitouch Zune with HD display and to really juice App Store sales. Perhaps the 16GB touch at $199 and the 8GB at $150.

Beyond this, the event might also include the announcement of iTunes 9, said to include some sort of social networking element; “Cocktail,” a new music format that bundles full-length albums with art, video and other bells and whistles; and perhaps even Blu-ray support (no Beatles, though). And after that? Well, it’s tough to say. Apple’s never an easy read when it comes to product announcements, even when there’s evidence floating around that would seem to suggest otherwise.

So join us tomorrow for live coverage of Apple’s event to see if the above rumors prove true or if Apple’s got something else entirely up its sleeve. The event kicks off at 10 am PDT.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus