Vitaminwater Gets Facebookers Brainstorming on a New Flavor
Vitaminwater ventured into the world of crowdsourcing Tuesday with the launch of a new Facebook application in which users compete to create the energy drink’s newest flavor, even down to the bottle design, to the tune of a $5,000 prize.
The new “flavor creator” app features a cartoon of a lab-coat-clad woman who instructs users to vote on their favorite flavor or combination of flavors, based on the most buzz-worthy results culled from online sources like Google (GOOG) News and the food photography blog Foodgawker. Ginger, for example, takes the top slot for generating buzz online.
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