EA CEO Says Madden Sales Are Down

How does Electronic Arts CEO John Riccitiello see the videogame industry shaping up in the recession? He provided a glimpse of his viewpoint in an email to EA employees Wednesday that was obtained by The Wall Street Journal. EA has a strong product lineup for this holiday season, with the Need for Speed Shift racing game, FIFA 10 soccer game and The Beatles: Rock Band music game, so Riccitiello’s tone was positive overall.

But he also indicated that the industry continued to have a tough time in August as demand has slowed dramatically. “This week, market research for August will show that year over year, the industry was down in North America — and that August sales of Madden NFL 10 are down with that trend,” Riccitiello wrote.

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