EA CEO Says Madden Sales Are Down

September 10, 2009 at 3:27 pm PT

How does Electronic Arts CEO John Riccitiello see the videogame industry shaping up in the recession? He provided a glimpse of his viewpoint in an email to EA employees Wednesday that was obtained by The Wall Street Journal. EA has a strong product lineup for this holiday season, with the Need for Speed Shift racing game, FIFA 10 soccer game and The Beatles: Rock Band music game, so Riccitiello’s tone was positive overall.

But he also indicated that the industry continued to have a tough time in August as demand has slowed dramatically. “This week, market research for August will show that year over year, the industry was down in North America — and that August sales of Madden NFL 10 are down with that trend,” Riccitiello wrote.

Read the rest of this post on the original site

Tagged with: digital, economy, Electronic Arts, frontpage, John Riccitiello, Madden NFL, software, The Wall Street Journal, Yukari Iwatani Kane

comments so far. Add yours.

Must-Reads from other Web sites

“You Get on the Internet and Pretty Soon You’re Drunk”: The Orthodox at Citi Field

Sean Patrick Cooper, Contributor, The Awl

Meet the Tireless Entrepreneur Who Squatted at AOL

Daniel Terdiman, Senior Writer, CNET

Mark Zuckerberg’s Unpleasant New Life

Felix Salmon, Finance Blogger, Reuters

Anyone Can Do It. Data Journalism Is the New Punk.

Simon Rogers, News editor, The Guardian

Fashion World Mulls Facebook IPO’s Impact

Rachel Strugatz, Editor, Women’s Wear Daily

The Unabomber’s Pen Pal

Jeffrey R. Young, Senior Editor, Chronicle of Higher Education

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Voices is edited by Beth Callaghan.