SB Nation Launches Real-Time Updates

SB Nation, the network of sporting sites owned by Sportsblogs Inc., is getting a makeover focused on real-time updates, a bid to increase traffic between its Web properties.

The redesign went into effect late Wednesday and includes a “storystream,” similar to Facebook’s news feed, that wraps up articles, blog posts, videos and other content about hot topics like Melanie Oudin’s U.S. Open advance and Brady Quinn’s starting for the Browns on Sunday. Editors monitor news outlets, Twitter feeds and SB Nation’s sites for each storystream and keep them frequently updated, said Jim Bankoff, the company’s chief executive.

A recent storystream on Allen Iverson’s move to Memphis, for example, pulls from Sports Illustrated, ESPN, a Reebok commercial on YouTube and one of Mr. Iverson’s own tweets. “Effectively what we’ve created here is a blog on the Allen Iverson story,” Mr. Bankoff said.

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