App Watch: Finding Pot With the iPhone

Medical marijuana, meet location-based mobile marketing.

Seeing an untapped opportunity in the growing number of legal California dispensaries and limited advertising outlets, app developer NexStudios launched iPot, an application for Apple’s (AAPL) iPhone that lists nearby stores.

“This industry is the wild, wild West of establishments,” said Chris Seta, a NexStudios co-founder and one of iPot’s lead developers. “Dispensaries are opening daily, and there’s very little way to find them.”

The free version of the app provides basic location information for nearby stores, while the $2 upgrade adds reviews and ratings and does away with advertising. The two apps have been downloaded nearly 100,000 times since their July launch, with about 80 percent opting for the free one.

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