Kara Swisher

Recent Posts by Kara Swisher

Loïc Le Meur Speaks About New (and Improved?) Seesmic!


When BoomTown went to visit serial entrepreneur Loïc Le Meur early last year at his San Francisco HQ, he was stoked about the prospects of his “video conversation” community start-up called Seesmic.

That was especially due to the influx of $6 million into his bank account by high-profile angel investors like LinkedIn’s Reid Hoffman, former AOL head Steve Case, SoftTech VC Jeff Clavier, Zynga’s Mark Pincus, investor Ron Conway, FON founder Martin Varsavsky and others.

Fast-forward to today and the entire business plan of Seesmic has been upended, with the video part pretty much junked.

Now, Le Meur is focused almost entirely on his social media desktop client, as well as Web and mobile versions, which began as a dashboard for Twitter called twhirl.

If at first you don’t succeed, dump and change again–the motto of Silicon Valley!

Seesmic has added a lot more Web services to the client to make it stickier, such as announcing yesterday that it would allow users to access and manage Facebook Pages.

The idea behind Seesmic, as well as competitors such as TweetDeck, is to allow users to manage their various social media tools much like their email accounts.

And while the service’s desktop client software has been a focus, Le Meur is also pushing its Web and mobile versions, all in the hopes that the newest innovation is the right one.

Here’s a tour I did of Seesmic’s new HQ and a video interview I did with Le Meur about all the changes:

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