Peter Kafka

Recent Posts by Peter Kafka

AOL: More Org Chart Shuffles Coming; So Are Ad Dollars. But Mum on Microsoft.

092009ATDaolIt’s Advertising Week in New York! Which means that for the next few days, ad sellers will be meeting, greeting and buttering up ad buyers in hopes of prying some of their dollars free. Just like every week in New York.

One difference for the likes of me: Big ad sellers are making themselves very available to the press. This morning, for instance, AOL sent out CEO Tim Armstrong, sales boss Jeff Levick, sales deputy Erin Clift and content boss Bill Wilson to poke at eggs and ignore a plateful of bagels and lox.

Oh, and they talked, too! The big message was that they’re still in the process of overhauling the Internet giant on behalf of Time Warner (TWX), which brought in Armstrong from Google (GOOG) earlier this year and says it still plans on spinning off the company by the end of 2009.

Afterward, I got a brief interview (along with PaidContent’s David Armstrong) with the AOL chief. The video is at the bottom of the post, and you may need to turn up your speakers to hear it. But the takeaways are:

  • AOL is still looking for a chief marketing officer. The search is in the “early stages.” Do you know anyone? Internet experience is not a prerequisite.
  • More org chart moves, like the one that saw COO Kim Partoll pushed out last week, are coming. They’ll be part of the internal review process Armstrong has dubbed “Project Everest,” which should be complete by the end of the year.
  • So are layoffs. See above.
  • Internet ad dollars are beginning to flow out again–or if they’re not flowing, Armstrong thinks they will be, as big marketers like Procter & Gamble (PG) make permanent shifts in their advertising mixes.
  • Armstrong professes to be surprised by a report last week that he had met with Yusuf Mehdi, who runs Bing and MSN for Microsoft (MSFT). “I know Yusuf. I’ve known him personally for years. So if I saw him I would be happy, but…”


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google