Now Amazon Has Designs of Its Own for Electronics
Amazon.com (AMZN), which wants to be the Internet’s general store, is adding one more category to the range of private label products it sells online: electronics accessories.
The “Amazon Basics” line launched on Saturday with products like audio-video cables and blank DVDs–all sourced and designed by the e-commerce company. Amazon says its range will grow but its focus, for now at least, is on inexpensive accessories, not TVs and other high-end gadgets. (One exception, of course, is Amazon’s Kindle e-book reader, which it launched in 2007.)