Now Amazon Has Designs of Its Own for Electronics

September 21, 2009 at 4:13 am PT

Amazon.com (AMZN), which wants to be the Internet’s general store, is adding one more category to the range of private label products it sells online: electronics accessories.

The “Amazon Basics” line launched on Saturday with products like audio-video cables and blank DVDs–all sourced and designed by the e-commerce company. Amazon says its range will grow but its focus, for now at least, is on inexpensive accessories, not TVs and other high-end gadgets. (One exception, of course, is Amazon’s Kindle e-book reader, which it launched in 2007.)

Read the rest of this post on the original site

Tagged with: advertising, Amazon, Amazon Basics, digital, Digits, electronics accessories, frontpage, general store, Geoffrey A. Fowler, hardware, Internet, Kindle, The Wall Street Journal

comments so far. Add yours.

Must-Reads from other Web sites

“You Get on the Internet and Pretty Soon You’re Drunk”: The Orthodox at Citi Field

Sean Patrick Cooper, Contributor, The Awl

Meet the Tireless Entrepreneur Who Squatted at AOL

Daniel Terdiman, Senior Writer, CNET

Mark Zuckerberg’s Unpleasant New Life

Felix Salmon, Finance Blogger, Reuters

Anyone Can Do It. Data Journalism Is the New Punk.

Simon Rogers, News editor, The Guardian

Fashion World Mulls Facebook IPO’s Impact

Rachel Strugatz, Editor, Women’s Wear Daily

The Unabomber’s Pen Pal

Jeffrey R. Young, Senior Editor, Chronicle of Higher Education

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Voices is edited by Beth Callaghan.