Now Amazon Has Designs of Its Own for Electronics

September 21, 2009 at 4:13 am PT

Amazon.com (AMZN), which wants to be the Internet’s general store, is adding one more category to the range of private label products it sells online: electronics accessories.

The “Amazon Basics” line launched on Saturday with products like audio-video cables and blank DVDs–all sourced and designed by the e-commerce company. Amazon says its range will grow but its focus, for now at least, is on inexpensive accessories, not TVs and other high-end gadgets. (One exception, of course, is Amazon’s Kindle e-book reader, which it launched in 2007.)

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Tagged with: advertising, Amazon, Amazon Basics, digital, Digits, electronics accessories, frontpage, general store, Geoffrey A. Fowler, hardware, Internet, Kindle, The Wall Street Journal

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