Yahoo's New Ad Pitch: "It's You!"
Yahoo (YHOO) is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort.
The Internet company’s new tagline, according to one of those people: “It’s You!”
The Y in the “You” is the Y from “Yahoo,” and the famous Yahoo exclamation point will pop up too, this person said. The ads are being created by Ogilvy & Mather, a unit of Dublin-based WPP, according to people familiar with the effort.
Yahoo declined to comment.