Yahoo's New Ad Pitch: "It's You!"

Yahoo (YHOO) is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort.

The Internet company’s new tagline, according to one of those people: “It’s You!”

The Y in the “You” is the Y from “Yahoo,” and the famous Yahoo exclamation point will pop up too, this person said. The ads are being created by Ogilvy & Mather, a unit of Dublin-based WPP, according to people familiar with the effort.

Yahoo declined to comment.

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