Kara Swisher

Recent Posts by Kara Swisher

The Yahoo Ad Campaign Creative We'd Like to See

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Yahoo introduced its new $100 million marketing and branding campaign in New York today with “It’s Y!ou” as the new motto, making use of the Internet giant’s famous exclamation point.

Sure, it’s clever and all, but BoomTown felt the need to jump in and help Yahoo (YHOO), since our posts have been a little tough when it has come to the Silicon Valley icon’s tumultuous ride over the last two years.

So, while CEO Carol Bartz (pictured above as a giant lady on the Nasdaq Jumbotron in Times Square) explained–as reported by MediaMemo’s Peter Kafka–that “Yahoo is the only site where you when you wake up in the morning and you want to know what’s going on everywhere about everything, you can find it one place,” I’d say there’s more to the brand that just that!

In fact, there’s Bartz herself, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.

Today, for example, when asked about a comparison with its search rival, she noted, “Why not be cynical about fricking Google?”

That was mild in comparison to her cursing me out at the seventh D: All Things Digital conference when she thought I was insinuating she was too old to be an Internet exec (you can see that exchange in the video below).

Thus, please take a gander at our branding effort for Yahoo below.

(While Yahoo has Ogilvy & Mather to do its work, ATD has the very clever Photoshop stylings of Digital Daily’s John Paczkowski to work our marketing magic.)

Best of all, you can switch out the picture and moniker to denote any Yahoo foe–Google (GOOG); Microsoft (MSFT) CEO Steve Ballmer if he does not behave in the new search-partnership deal; billionaire investor and Yahoo board member Carl Icahn; and more!

Fondly dedicated to Carol–and the rest of the Yahoo crew, especially Judy–here’s our ad (click on the image to make it larger):

fyoukara

And here is Bartz in action at D7, cussing me out at 00:57 in the video of the interview:


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I’d like to say I like change. I don’t. I came out of IBM and Wang Laboratories. Each company was on top of the world and then fell from grace. Once you’ve experienced that, and the pain that goes with it, the one thing you’re not going to do is not change.

— John Chambers, to Businessweek’s Diane Brady