Peter Kafka

Recent Posts by Peter Kafka

Yahoo’s Bartz: Microsoft Deal Was “Very Clever”

092209ATDbartzSay this about Yahoo CEO Carol Bartz: She promised to answer any and all questions at a New York press conference today, and she delivered! The event, which was meant to highlight Yahoo’s new $100 million marketing campaign, went on for a good hour, and the Q&A covered a wide variety of topics (and a PG-rated F-bomb).

And when that finished, Bartz agreed to answer yet more questions. Video is below, but here’s a synopsis:

  • Should press and investors really compare Yahoo (YHOO) to Time Warner’s (TWX) AOL unit? “We aspire higher than that.”
  • Bartz explains and defends her Microsoft (MSFT) search deal yet again. Key point: “I never wanted a big upfront payment,” she says. “What I got was revenue, with my expenses covered. I think that’s actually very clever…cash doesn’t help me. But revenue helps me. Revenue without expenses really helps me.”
  • Bartz says major Yahoo investors like Gordon Crawford support her tactics and strategy: “They’re fine. I meet with them a lot.”
  • Yahoo is interested in M&A, but “nothing on an epic scale,” says Bartz. “Buying interesting sites and content so we can pull in users or smart people, always a great option for us.” Giant joint merger combinations? “That’s really hard. Small and medium-sized opportunities are really what make sense for us.”


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