John Paczkowski

Recent Posts by John Paczkowski

Imaginary Demand for Mythical Apple Tablet Exceeds All Estimates

aapl_tabletThough it’s not available for purchase and its specs and form factor aren’t yet known, Apple’s mythical tablet device is in high demand. In fact, according to an RBC Capital/ChangeWave survey, many of us would buy one, given the opportunity and the right price.

“A significant number of buyers–21 percent (3,100 respondents)–would be interested in purchasing a Mac tablet priced at $500-700,” RBC analyst Mike Abramsky wrote in a message to clients this morning. He noted as well that this is far above the nine percent who professed to be interested in the original iPhone in an April 2007 survey. The promising early interest illustrates the market opportunity for a Mac-based tablet, Abramsky said.

Assuming, of course, Apple (AAPL) plans to bring one to market.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web