Omniture: Who Were the Other Potential Bidders?

In a lengthy filing with the SEC, Omniture (OMTR) provides a detailed time-line of the events that culminated in its agreement to be acquired by Adobe Systems (ADBE) for $21.50 a share. There are several fascinating aspects to the company’s account.

For starters, the deal came together in a hurry. On July 20, Adobe told Omniture it was interested in pursuing a transaction, and that it wanted to announce the deal on September 15, the day it was scheduled to report earnings. And that is actually how it played out.

Read the rest of this post on the original site