Kara Swisher

Recent Posts by Kara Swisher

Fancy Charts of the Week: Mobile App Loyalty–“They Use or You Lose"


This week, BoomTown has found an interesting chart to peruse about the loyalty people have for their smart-phone apps.

The takeaway for developers: Try to stay in Quadrant I!

In other words, Sally-Field-at-the-Oscars territory–it’s where they love you, they really love you.

To grok this, you’ll need to view the two charts below from Flurry Analytics, a mobile analytics and monetization tools start-up in San Francisco, from a blog post titled “Mobile Apps: Models, Money and Loyalty.”

Flurry used a sample size of 2,000 live applications and 200 million user sessions on the IPhone and iPod touch from Apple (AAPL), Google (GOOG) Android, Blackberry from Research in Motion (RIMM), and other platforms.

In Quadrant I are reference, news, and weather apps, which are frequently accessed and retained longer.

Quadrant IV is also good, with high retention rates–education, social networking, medical–but less frequent weekly use.

Here are the charts (click on them to make them larger):



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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik